Digital Out of Home: is reported globally as the number one growth media and it often surprises people to learn that it has been around for some time.

In New Zealand it is a new phenomenon but the same principles that have contributed to international success will apply here:

• Globally audiences are migrating from traditional to digital screens
• Across almost every category there is decreasing loyalty to brands
• The rise of the hard to reach, time poor, ad skipping, on line, mobile ‘new consumer’.
• Better cheaper technology is making larger networks possible
• Demand for fast, targeted, highly measurable marketing will continue to grow
  
  

Each of these trends are powerful forces in themselves. However, taken together they represent a ‘media tsunami’ of digital screens where valuable captive consumers exist and where important brand and purchasing decisions are made.

OGGI Digital has taken a leadership position in the New Zealand market place by establishing the largest Digital Out-of-Home network in the country.