Date: 27 October 2011
Air Canada has launched a fall 2011 product campaign that demonstrates all the features that make flying Air Canada a superior experience by offering style, elegance and sophistication to passengers.
The Contemporary campaign features a series of 15 creative executions that talk about each unique selling proposition for both Economy Class and Executive Class.
www.dailydooh.com/archives/55689
Date: 27 October 2011
"And they're off! Screach takes digital signage to the races"
U.K based Screenreach Interactive recently turned a digital billboard at London's Westfield shopping mall
all into an interactive digital out-of home video game. Read more - www.digitalsignagetoday.com
Date: 4 October 2011
Park Cast Network moves into Chicago
www.dailydooh.com/archives/54461
Date: 27 July 2011
DOOH Propels Heineken TV Ads
http://www.dailydooh.com/archives/51268
Date: 18 July 2011
SeeSaw inks digital signage deal with AOL's Patch hyperlocal news sites
Digital place-based media company SeeSaw Networks today announced that it has partnered with AOL's Patch to distribute hyperlocal content on SeeSaw's digital out-of-home networks. Through this partnership, Patch will provide newsfeeds to SeeSaw's digital place-based venues.
Patch, part of AOL Huffington Post Media Group, is a community-specific news, information, and community platform in more than 800 regions.
"Branded content is a core part of our strategy," said Monte Zweben, founder and Chairman of SeeSaw Networks, in today's announcement. "By adding the highly relevant and unique Patch content, SeeSaw's viewing audience will be more engaged — boosting our network's advertising effectiveness. Relevant hyperlocal news is the perfect addition to SeeSaw's places."
As a result of this partnership, SeeSaw will offer Patch content to digital placed-based media networks in thousands of locations nationally. Featured at doctor, dentist and vet offices; specialty retail locations; public places; health clubs; kid gyms; grocery stores; bars and restaurants, amongst others, these networks reach audiences such as "Alpha Moms," "Mobile Millennials," "College Students" and "Urban Dwellers."
The content will feature news items from Patch sites, with a call to action to see more of the story by visiting the local Patch site. Since the SeeSaw network screens are in and around the communities Patch serves, Patch's targeted content should be of great interest to these audiences.
"We want Patch content to be available everywhere, and partnerships like this one with SeeSaw support our mission to provide relevant, interesting information to our communities nationwide," Warren Webster, president of Patch Media, said in the announcement. "We are eager to see SeeSaw's technology in action to connect residents with important local news and information from Patch."
Date: 18th July 2011
NV3 launches 3rd-gen digital signage and charging kiosks
Today from its headquarters in Baltimore's Emerging Technology Center, NV3 Technologies announced the availability and deployment of its third-generation NTC Series digital signage and charging kiosks.
NV3 said its charging kiosks, available in both desktop and floor models, are well suited for many high-traffic locations such as convention centers, restaurants, hotels, theme parks, banks, universities, hospitals, airports and shopping malls.
"The NTC series is truly a technological innovation that addresses skyrocketing consumer demand for increased battery life in cellphones, smartphones and tablets," said Ryan Doak, managing partner for NV3 Technologies, in the announcement. "Unlike other kiosks being marketed to the public, our American-made units provide up to 800 milliamps – compared to 500 – for a more powerful flow of electric current with which to rapidly charge Blackberries, iPhones, iPads, Droids, Nokia, Samsung, LG, Sanyo, Motorola, Sony Ericsson and other widely used devices."
NV3's charging technology utilizes an intelligent monitoring algorithm, which ensures that the requested recharge is directed to the appropriate device. Also NV3 said its charging kiosks will not impact a business's energy consumption to cause any increase in its electric bill.
"As Mobile Internet computing increases in popularity, consumers will have an even greater need for extended battery life as well as a convenient option to charge their device in public venues" Doak said. "Sites and locations that offer this value-added convenience are also able to deliver target advertising and marketing messages to a captive audience through the kiosks' interactive displays, touchscreens, and customized branding."
Another significant point of differentiation for the NTC series kiosks is that they operate NV3's very easy-to-use, plug and play interactive media player and digital signage software. Remote, secure accessibility empowers companies with the flexibility and ease for managing dynamic content in real-time.
The NTC Series features the following specifications, features and functionality:
- NTC Floor Model Kiosks (1932, 2240, 2646), which can charge up to 12 devices simultaneously, stand 73 inches high and are 30 inches wide. The base unit comes with a 19-inch HD LCD screen on top and a 32-inch HD LCD screen on the bottom. Media content is powered by an internal flash drive media player for the top and bottom screens to display media content. Available options include, touch screen, remote media management, credit card and bill acceptors, and custom branding.
- The NTC 1912, NV3's Desktop Charging Kiosk, which can also charge up to 12 devices simultaneously, boasts a 19-inch-wide LCD screen with optional touchscreen, weighs only 50 lbs, and is 24 inches by 18.5 inches by 7 inches.
Earlier this year, NV3 reported a 300 percent increase in revenue since 2008, and numerous digital signage and charging kiosk deployments across the globe.
Date: 18th July 2011
Gefen rolls out 2 new digital signage media players
Digital connectivity solutions provider Gefen has announced the availability of two new digital signage media players, expanding the range of solutions it provides for this growing industry segment.
Gefen said its new media players offer high-definition playback using either Wi-Fi or LAN-based connectors for easy access and control.
Both players offer a SMIL (synchronized multimedia integration language)-compliant media player that works with any computer LAN system, either by connecting directly to the LAN or by using the Wi-Fi connection, Gefen said. Users can playback 1080p Full HD video for stunning visuals. These players also output component and composite video with two channel (L/R) audio and one-line scrolling text. Each player comes pre-loaded with more than 10 easy-to-use templates to select from, so users can jump-start their digital signage applications with little to no design experience, the company said. Both players also offer calendar-based scheduling from any computer on the LAN.
The "Digital Signage Media Player with Wi-Fi" offers 4 GB of internal flash memory and the secure flash card slot can host up to 16 GB of memory, if needed. Keyboards, mice, hard drives and more can be connected through the two USB 2.0 ports.
The "Digital Signage Media Player with Wi-Fi Plus" offers the same features but with the added ability to connect live video using a composite video input with audio. Users can also overlay content and separate the video into four quadrants for more complex systems. RS-232 for control of external displays or other connected devices is also included.
Both players support today's most popular media formats, including MPEG-1, MPEG-2, MPEG L2, MP3, H.264/MPEG-4, and VC-1 codec formats. Gefen provides a number of optional CMS (content management system) providers for both players.
Date: 7th July 2011
Colgate puts smiles on digital billboards in the UK
According to Campaign Live, toothpaste brand Colgate has launched an interactive campaign in the U.K. using a combination of digital out-of-home and social media.
The campaign, showing pictures of Colgate's Facebook followers smiling in support of children's charity Barnardo's, appears on digital billboards across Birmingham, Liverpool and London.
The photos featured in the campaign come from Colgate's Facebook page, which asks people to "share a smile" for Barnardo's by uploading a picture of themselves smiling.
According to the story, the campaign was booked by Kinetic, is managed through Grand Visual's OpenLoop platform, and is also running on JCDecaux's Transvison network and on CBS Outdoor's XTP screens on the London Underground.
Date: 1st July 2011
Angry Birds take flight on digital signage, fly into real Barcelona sky
Angry Birds recently took flight for real in Barcelona.
The rVue blog yesterday linked to a great video posted by T-Mobile showing an interactive, part-digital signage, part-smartphone, part-live action Angry Birds game the telecom giant set up on the streets of Barcelona.
Passersby could pick up a smartphone to start playing the hugely popular app-based video game, see the action reflected on a large digital signage display set up in a public space — and when the flying slingshotted bird reached the edge of the screen, a "real" one would shoot out from behind the screen to fly off toward the target.
In an email exchange, rVue Inc. SVP and CMO Dawn Rahicki called the T-Mobile stunt "a beautiful example of converging medias to create a home run for audience participants, viewers and the brands."
"Digital out-of-home has always been an exceptional compliment to experiential marketing to drive branding awareness and traffic to events," she said. "But, T-Mobile has taken it to the next level by creating a fun, memorable event with the hottest game app going and merging it with live interactive experiences, DOOH and online video to create happy participants and receive over 5 million hits in a week. Kudos to T-Mobile and their agencies."
Digital signage expert and author Keith Kelsen, the CEO of 5th Screen and founder of MediaTile, said the integration of DOOH into an interactive live experience was a "great piece," calling it "fantastic" and "brilliantly executed" in an email.
"Anytime we can bring the human experience closer to real life, rather than just online, the impression reaches deep into the consciousness, leaving an indelible imprint in our minds," Kelsen wrote. "And when you add the group experience, it's off the charts."
What viewers of the clip don't see is the down time between shots, when the stacked structures have to be rebuilt after being knocked down, Kelsen noted, adding that he's sure it was worth the wait, especially with a band playing during the down time to keep the crowd's excitement going.
"As a society we are bringing our on-screen, online experience into the marketplace in new and exciting ways. Because digital signage is in the marketplace and is an integral part of the real world around us, interactive digital signage has such high potential to drive experiences that are out of this world," he said. "In addition, linking the screen experience from one screen to the next screen in a seamless manner will be key to bringing the viewer that much closer to the brand and that much closer to the purchase."
BrightSign CEO Jeff Hastings said in an email about the event outside the convention center at Mobile World, "There is just one word for it: awesome!!!"
But beyond that, he said, the display/action showed "the immersive potential of the large scale display when combined with an organization's creative team."
"This type of event display goes well beyond simply connecting digital signage and personal connections with mobile messaging (which would be the first, knee-jerk reaction a marketing group would undoubtedly develop to increase traffic for a convention, conference, event)," he wrote. "The T-Mobile action display illustrates how the creative team can tie small-scale screens — tablets, smartphones — in to large-scale interactive digital signage to present a message to the larger crowd and then incorporate apps and subject matter that really involves the 'community.'"
The digital signage in this execution isn't even the focal point of the activity, but instead a smooth part of its total execution.
While totally over the top, the execution also clearly illustrates the possibilities that open platforms are offering to manufacturers and retailers, he said.
The demonstration also would make it very difficult for viewers to forget either the sponsor or the fact that its products are fun, easy to use and powerful.
"T-Mobile is to be commended for allowing their creative team to think both outside the box and truly in 3-D," he said. "The result? We're certain that the management of every other carrier — and hardware manufacturer — had to turn to their marketing people and say, 'Now why don't you make us stand out in the crowd like that?'"
http://www.youtube.com/watch?feature=player_embedded&v=jzIBZQkj6SY
Date: 9 September
Look Good Feel Better and OGGI team up
The Look Good Feel Better message will reach 3 million shoppers around New Zealand this month as The Warehouse in-store digital screen campaign kicks off, highlighting the charity.
“It is a fantastic opportunity for us to reach a very wide audience right around the country, families across all socio groups, with a positive skew towards women. There is an obvious alignment with this audience and our key target audience,” says Yvonne Brownlie, general manager of Look Good Feel Better.
The first two weeks of the campaign ran in The Warehouse stores throughout New Zealand during August with a second two weeks due to start in September. The value of the advertising space is nearly $50,000.
“We are very grateful to OGGI for such a generous offer. We are already receiving good feedback and hope to work with them again in future.”
OGGI Digital is a subsidiary of OGGI Advertising, the largest privately owned billboard company in New Zealand. In February 2009 they launched the largest digital out-of-home network in the New Zealand marketplace.
All of the digital screens are located at the checkout where they reach a captive audience. All content on the screens is managed remotely so material can be changed out instantly.
_________________________________________________________________________________________________________
Date: 31 AugustAMP Campaign via Gas Station TV Sends Purchase Intent Soaring
http://www.mediabuyerplanner.com/entry/54029/amp-campaign-via-gas-station-tv-sends-purchase-intent-soaring/?utm_source=mbp&utm_medium=email&utm_content=textlink&utm_campaign=newsletter____________________________________________________________________________________________________________ Date: 9 August
1 in 8 Pounds Spent Outdoor Now Digital
According to new figures released this week from the UK's Outdoor Advertising Association (OAA) in the three months to the end of June, advertisers spent GBP211.5 million on outdoor advertising, up from GBP 179.6 million in the same period in 2009 - better still an incredibly impressive 79.1% rise in digital outdoor revenue helped.....
http://www.dailydooh.com/archives/31202
______________________________________________________________________________________________________ Date: 26th JulyRetail Digital Signage
Retailers are beginning to recognize and reap the benefits of using digital displays to influence shopper decisions.
http://www.digitalsignagetoday.com/article.php?id=24868&f=1 _________________________________________________________________________________________________________ Date: 16th JulyDigital signage: The top 10 trends for 2010
http://www.digitalsignagetoday.com/article.php?id=23468&na=1
_________________________________________________________________________________________________________ Date 13th JulyDigital signage lights up the World Cup across the globe
Womens Refuge
Oggi Digital is proud to support Women’s Refuge. Our support extends to a free full broadcast campaign for the duration of their Appeal fortnight (12th to 25th of July). This campaign will enable Woman’s Refuge to reach an audience of 1.2 million per week. Money raised from this appeal will go to help Women’s Refuge continue to provide safe houses and support for women and children who are victims of violence.
___________________________________________________________________________________________________________________________________________________________________Date: 4th May
2010 DOOH Market Review
Adcentricity's Q1 2010 DOOH Market Review Market activity and spending trends for digital out-of-home are up In 2010, according to New-York-based Adcentricity, the DOOH aggregator and DDOOH strategist.
http://www.dailydooh.com/archives/26564
__________________________________________________________________________
Date: 25th March
7 Strategies For Effective Digital Signage Content
A good read for anybody interested in what makes for good digital out-of-home creative...
www.digitalsignagetoday.com/article.php
Date: 25th March
Digital Out-of-Home Forecast to Grow 13.5%
BIA/Kelsey’s prediction is even more optimistic, estimating the medium will increase at an annual rate of 13.5%, from $2.2 billion in 2009 to $3.7 billion in 2013, by far outdistancing traditional out-of-home’s 1.4% growth (which will grow from $4.4 billion to $4.6 billion).
www.mediabuyerplanner.com/entry/49838/clear-channel-adds-screens-to-bus-shelters/
Date: 4th March
OOH Advertising Delivers High ROI
A key finding of a new quantitative analysis study from BrandScience, a marketing and business effectiveness consultancy, demonstrates the power of Out-of-Home advertising in delivering a high return on investment when included as part of an integrated campaign and in a media mix, its impact on the effectiveness of the other media.
www.dailydooh.com/archives/23603
Date: 16th February
Bluetooth Trial Confirmed
OGGI Digital and DDB shop have confirmed the parameters for a Bluetooth trial in key Warehouse stores. The trial will be run in conjunction with The Warehouse's back to uni campaign - the objective is that we target shoppers as they enter the TWL store and deliver them an advertising message supporting the campaign. This is then reinforced with a campaign playing on the OGGI Digital screens.
With the introduction of new mobile/driving laws there has been a significant increase in the number of Bluetooth enabled handsets. This has by default provided advertisers with a new and interesting medium to reach consumers in a targeted environment...more to come as trial results are posted.
Date: 1st February
McDonalds Re-sign for 2010
In a positive start to the year McDonalds restaurants New Zealand have recommitted to another 12 month term with OGGI Digital. This is an indication that their strategy of aligning specific menu offerings with the Warehouse audience has worked for them and will continue to be a key part of the out-of-home strategy in 2010. More to follow....
Date: 18th January
Welcome 2010...
A belated welcome to everyone for 2010, a year that we hoping is going to deliver some positive results to the Digital Out-of-home market in New Zealand.
International trend analysis and industry periodicals continue to predict significant growth for the sector and we will be posting regularly on this site updates from our international sources, case studies bot local and international and regularly updates of new network developments.
So keep in touch via us on how to integrate a digital element into your clients out-of-home media schedules.
Date: 16th October
4 in 10 Marketers to Boost Digital OOH Spending
More than four in 10 (42%) agency and brand marketers plan to increase their digital out-of-home (DOOH) advertising spending through 2009 and the first half of 2010, according to a forecast and industry update report from Adcentricity, which found that total DOOH spending is on target to hit $4.53 billion by 2013, up from $2.6 billion in 2009.
www.mediabuyerplanner.com/entry/45805/4-in-10-marketers-to-boost-digital-ooh-spending/
Date: 2nd October
Ad Volume Estimate (North America DOOH 2009) in Excess of 1,000,000
Lyle Bunn believes that 1,000,000+ adverts are now playing on North America’s Digital-Out-of-Home networks and here he tells us what that means, Ed ….
www.dailydooh.com/archives/16881
Date: 25 September 2009
DIGITAL ADVERTISING MAKES AN IMPACT
Digital outdoor garners attention and drives consumers to take action according to AAAA Digital Out-of-Home Media Awareness and Attitude Study 2007; Arbitron Digital Billboard Report: Cleveland Case Study 2008.
Furthermore 63% of respondents claim that advertising on digital signage catches their attention versus 47% on the Internet or 56% on TV.
Please see link below for some impressive results and great applications - although large format in this example the digital benefits/attributes are the same as the OGGI Digital application, and regardless of large format stand alone sites or digital screens across multiple sites, the weekly audience of 1.2 million is a significant one.
www.clearchanneloutdoor.com/assets/downloads/media_kits/2009_national_don.pdf
Please call Natalie Ring for further detail on (09) 377 8073.
Date: 22 September 2009
AUDIENCE LEVELS EXPECTED TO INCREASE 25%
Based on transaction data analysed by The Warehouse Consumer Analytics team, OGGI Digital is expecting the audience numbers to increase by 25% in Q4 2009. This assumption has been based on the measurement of transaction data for the period Q3 (July-August) 2008 versus the number of transactions for Q4 2009.
The impact for advertisers is that any campaigns booked with OGD over Q4 2009 will achieve 25% cost efficiencies. The current weekly ratecard CPM for a full broadcast campaign is $9.70 and we should see this drop to $7.28 before any negotiated buying discounts or volume incentives are applied.
Please call Natalie Ring for further detail on (09) 377 8073.
Date: 9 September 09
MARS TRIAL DELIVERS RESULTS
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MARS were interested in broadening the reach of their “Mars Your Day” campaign
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OGGIDigital was able to repurpose strategically selected static creative used in other media to fit the TWL context
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Result = unrivalled coverage into areas of New Zealand that have limited media access
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For the 2 weeks of the trial versus the two weeks previous to the trial there was a 49.75% increase in sales of 53g Mars Bar
Date: 6 July 2009
Some important points to consider when planning your Digital Out-of-Home (DOOH) campaigns:
1. Scale – how big is the audience delivered
2. Geo-targeting – can you target regional groupings?
3. Flexibility – how quickly can content be amended so your client is able to react to competitive market offerings?
4. Day Part Capability – can your client talk to their customers at a time of day that is relevant to them?
5. Screen Position – will the screens capitalise on the audience delivered by the DOOH suppliers network?
6. Dwell Time – is there a dwell time?
7. Content – is obviously KING, does your client understand the opportunity and are they prepared to invest in developing creative that is specific to the execution.
Please contact Natalie Ring (09 377 8073) for a full break down on how to plan an effective digital out-of-home campaign.
Date: 26th June 2009
Global Digital Out-of-Home Media Forecast 2008-2012
As the global economy continues to weaken, traditional media advertising dollars continue their migration to alternative media, and specifically digital out-of-home (OOH), in the US and abroad, as the seminal transition taking place across the media landscape continues to accelerate.
www.seesawnetworks.com/2009/01/13/global-digital-out-of-home-media-forecast-2008-2012/
Date: 22nd June 2009
NZ POST Vehicle Registration Campaign Begins
NZ POST launched their vehicle registration campaign with OGGI Digital today. This campaign, a joint initiative with NZTA, aims to promote the vehicle registration service available at all NZ POST stores nationwide. The mass audience delivery of the TWL network and proximity to NZ POST stores were both key to securing this opportunity as the exclusive media provider. See www.nzpost.co.nz/rego for more info.
Date: 19th June 2009
COKE ZERO TRIAL
Coke Zero along with their agency partner IKON Communications started a 2 week trial withOGGI Digital today using the current All Blacks promotion.
The trial focuses on 20 specifically selected TWL stores with sales data for all Coke Zero SKU's analysed in the 20 chosen stores versus the remaining 65 TWL stores. Data will also be analysed aginst the preceeding 2 week period with the trial deemed successful if there is a significant increase in sales in the 20 trial stores.
With a focus on the route trade and ranging of Coke Zero within the checkout environment OGGI Digital provides a perfect for for this campaign.
Check back for results soon.
Date: 12th June 2009
Ministry of Health Onboard
The Ministry of Health today signed a significant contract with OGGI Digital for a 12 month period. The contract relates specifically to a campaign promoting the benefits of breastfeeding to the TWL audience.
Flights are scheduled to run during key foot traffic periods over school holidays in the next 12 months. MoH see the OGGI Digital network as providing a perfect alignment with their target market and a cost effective mechanism to reach their consituents.
Key Demographic Data Released
OGGI Digital today released key TWL demographic data - essentially TWL delivers a high family orientation across all socio economic groups. Please call Natalie Ring on 09 377 8073 for more information.
Date: 10th June 2009
TWL Release Latest Transaction Data
TWL today released the latest transaction data proving once again the robustness of the audience delivered to advertisers via OGGI Digital. The transaction data released on a rolling quarterly basis has remained stable quarter on quarter. As a result OGGI Digital will not be amending it's published ratecard. Given the current economic conditions TWL is continuing to prove why it is New Zealand's number one retail destination. Please call Nick Vile (021 990 361) for more information.
Date: 9th June 2009
MoreFM Shout Out for Talent
MoreFM today launched a shout out for talent to appear in the upcoming Big Night in on TV3. THe Big NIght In is a rebirth of the Telethon format with KidsCan appointed as the recipient charity. MoreFM are using OGGI Digital to support their on-air push for New Zealands undiscovered talent. This is an opportunity to sing live in front of a LIVE television audience plus win a professionally recorded demo.
Visit www.morefm.co.nz for more information.
