AMP Campaign via Gas Station TV Sends Purchase Intent Soaring
http://www.mediabuyerplanner.com/entry/54029/amp-campaign-via-gas-station-tv-sends-purchase-intent-soaring/?utm_source=mbp&utm_medium=email&utm_content=textlink&utm_campaign=newsletter____________________________________________________________________________________________________________ Date: 9 August1 in 8 Pounds Spent Outdoor Now Digital
According to new figures released this week from the UK's Outdoor Advertising Association (OAA) in the three months to the end of June, advertisers spent GBP211.5 million on outdoor advertising, up from GBP 179.6 million in the same period in 2009 - better still an incredibly impressive 79.1% rise in digital outdoor revenue helped.....
http://www.dailydooh.com/archives/31202
______________________________________________________________________________________________________ Date: 26th JulyRetail Digital Signage
Retailers are beginning to recognize and reap the benefits of using digital displays to influence shopper decisions.
http://www.digitalsignagetoday.com/article.php?id=24868&f=1 _________________________________________________________________________________________________________Date: 16th JulyDigital signage: The top 10 trends for 2010
http://www.digitalsignagetoday.com/article.php?id=23468&na=1
_________________________________________________________________________________________________________ Date 13th JulyDigital signage lights up the World Cup across the globe
Womens Refuge
Oggi Digital is proud to support Women’s Refuge. Our support extends to a free full broadcast campaign for the duration of their Appeal fortnight (12th to 25th of July). This campaign will enable Woman’s Refuge to reach an audience of 1.2 million per week. Money raised from this appeal will go to help Women’s Refuge continue to provide safe houses and support for women and children who are victims of violence.
___________________________________________________________________________________________________________ Date: 12th July
Jessica Moyes joins Oggi Digital
Jessica joins Oggi Digital as Sales Support Manager. She comes to us with a passion and background for everything to do with the media. She assists with the day to day running of Oggi Digital and ensures from sales to media scheduling is a smooth process, regularly keeping the clients updated with their progress throughout their campaigns. She is very approachable and happy to help with any technical support or questions you have.
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Date: 4th May2010 DOOH Market Review
Adcentricity's Q1 2010 DOOH Market Review Market activity and spending trends for digital out-of-home are up In 2010, according to New-York-based Adcentricity, the DOOH aggregator and DDOOH strategist.
http://www.dailydooh.com/archives/26564
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Date: 25th March
7 Strategies For Effective Digital Signage Content
A good read for anybody interested in what makes for good digital out-of-home creative...
www.digitalsignagetoday.com/article.php
Date: 25th March
Digital Out-of-Home Forecast to Grow 13.5%
BIA/Kelsey’s prediction is even more optimistic, estimating the medium will increase at an annual rate of 13.5%, from $2.2 billion in 2009 to $3.7 billion in 2013, by far outdistancing traditional out-of-home’s 1.4% growth (which will grow from $4.4 billion to $4.6 billion).
www.mediabuyerplanner.com/entry/49838/clear-channel-adds-screens-to-bus-shelters/
Date: 4th March
OOH Advertising Delivers High ROI
A key finding of a new quantitative analysis study from BrandScience, a marketing and business effectiveness consultancy, demonstrates the power of Out-of-Home advertising in delivering a high return on investment when included as part of an integrated campaign and in a media mix, its impact on the effectiveness of the other media.
www.dailydooh.com/archives/23603
Date: 16th February
Bluetooth Trial Confirmed
OGGI Digital and DDB shop have confirmed the parameters for a Bluetooth trial in key Warehouse stores. The trial will be run in conjunction with The Warehouse's back to uni campaign - the objective is that we target shoppers as they enter the TWL store and deliver them an advertising message supporting the campaign. This is then reinforced with a campaign playing on the OGGI Digital screens.
With the introduction of new mobile/driving laws there has been a significant increase in the number of Bluetooth enabled handsets. This has by default provided advertisers with a new and interesting medium to reach consumers in a targeted environment...more to come as trial results are posted.
Date: 1st February
McDonalds Re-sign for 2010
In a positive start to the year McDonalds restaurants New Zealand have recommitted to another 12 month term with OGGI Digital. This is an indication that their strategy of aligning specific menu offerings with the Warehouse audience has worked for them and will continue to be a key part of the out-of-home strategy in 2010. More to follow....
Date: 18th January
Welcome 2010...
A belated welcome to everyone for 2010, a year that we hoping is going to deliver some positive results to the Digital Out-of-home market in New Zealand.
International trend analysis and industry periodicals continue to predict significant growth for the sector and we will be posting regularly on this site updates from our international sources, case studies bot local and international and regularly updates of new network developments.
So keep in touch via us on how to integrate a digital element into your clients out-of-home media schedules.
Date: 16th October
4 in 10 Marketers to Boost Digital OOH Spending
More than four in 10 (42%) agency and brand marketers plan to increase their digital out-of-home (DOOH) advertising spending through 2009 and the first half of 2010, according to a forecast and industry update report from Adcentricity, which found that total DOOH spending is on target to hit $4.53 billion by 2013, up from $2.6 billion in 2009.
www.mediabuyerplanner.com/entry/45805/4-in-10-marketers-to-boost-digital-ooh-spending/
Date: 2nd October
Ad Volume Estimate (North America DOOH 2009) in Excess of 1,000,000
Lyle Bunn believes that 1,000,000+ adverts are now playing on North America’s Digital-Out-of-Home networks and here he tells us what that means, Ed ….
www.dailydooh.com/archives/16881
Date: 25 September 2009
DIGITAL ADVERTISING MAKES AN IMPACT
Digital outdoor garners attention and drives consumers to take action according to AAAA Digital Out-of-Home Media Awareness and Attitude Study 2007; Arbitron Digital Billboard Report: Cleveland Case Study 2008.
Furthermore 63% of respondents claim that advertising on digital signage catches their attention versus 47% on the Internet or 56% on TV.
Please see link below for some impressive results and great applications - although large format in this example the digital benefits/attributes are the same as the OGGI Digital application, and regardless of large format stand alone sites or digital screens across multiple sites, the weekly audience of 1.2 million is a significant one.
www.clearchanneloutdoor.com/assets/downloads/media_kits/2009_national_don.pdf
Please call Natalie Ring for further detail on (09) 377 8073.
Date: 22 September 2009
AUDIENCE LEVELS EXPECTED TO INCREASE 25%
Based on transaction data analysed by The Warehouse Consumer Analytics team, OGGI Digital is expecting the audience numbers to increase by 25% in Q4 2009. This assumption has been based on the measurement of transaction data for the period Q3 (July-August) 2008 versus the number of transactions for Q4 2009.
The impact for advertisers is that any campaigns booked with OGD over Q4 2009 will achieve 25% cost efficiencies. The current weekly ratecard CPM for a full broadcast campaign is $9.70 and we should see this drop to $7.28 before any negotiated buying discounts or volume incentives are applied.
Please call Natalie Ring for further detail on (09) 377 8073.
Date: 9 September 09
MARS TRIAL DELIVERS RESULTS
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MARS were interested in broadening the reach of their “Mars Your Day” campaign
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OGGIDigital was able to repurpose strategically selected static creative used in other media to fit the TWL context
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Result = unrivalled coverage into areas of New Zealand that have limited media access
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For the 2 weeks of the trial versus the two weeks previous to the trial there was a 49.75% increase in sales of 53g Mars Bar
Date: 6 July 2009
Some important points to consider when planning your Digital Out-of-Home (DOOH) campaigns:
1. Scale – how big is the audience delivered
2. Geo-targeting – can you target regional groupings?
3. Flexibility – how quickly can content be amended so your client is able to react to competitive market offerings?
4. Day Part Capability – can your client talk to their customers at a time of day that is relevant to them?
5. Screen Position – will the screens capitalise on the audience delivered by the DOOH suppliers network?
6. Dwell Time – is there a dwell time?
7. Content – is obviously KING, does your client understand the opportunity and are they prepared to invest in developing creative that is specific to the execution.
Please contact Natalie Ring (09 377 8073) for a full break down on how to plan an effective digital out-of-home campaign.
Date: 26th June 2009
Global Digital Out-of-Home Media Forecast 2008-2012
As the global economy continues to weaken, traditional media advertising dollars continue their migration to alternative media, and specifically digital out-of-home (OOH), in the US and abroad, as the seminal transition taking place across the media landscape continues to accelerate.
www.seesawnetworks.com/2009/01/13/global-digital-out-of-home-media-forecast-2008-2012/
Date: 22nd June 2009
NZ POST Vehicle Registration Campaign Begins
NZ POST launched their vehicle registration campaign with OGGI Digital today. This campaign, a joint initiative with NZTA, aims to promote the vehicle registration service available at all NZ POST stores nationwide. The mass audience delivery of the TWL network and proximity to NZ POST stores were both key to securing this opportunity as the exclusive media provider. See www.nzpost.co.nz/rego for more info.
Date: 19th June 2009
COKE ZERO TRIAL
Coke Zero along with their agency partner IKON Communications started a 2 week trial withOGGI Digital today using the current All Blacks promotion.
The trial focuses on 20 specifically selected TWL stores with sales data for all Coke Zero SKU's analysed in the 20 chosen stores versus the remaining 65 TWL stores. Data will also be analysed aginst the preceeding 2 week period with the trial deemed successful if there is a significant increase in sales in the 20 trial stores.
With a focus on the route trade and ranging of Coke Zero within the checkout environment OGGI Digital provides a perfect for for this campaign.
Check back for results soon.
Date: 12th June 2009
Ministry of Health Onboard
The Ministry of Health today signed a significant contract with OGGI Digital for a 12 month period. The contract relates specifically to a campaign promoting the benefits of breastfeeding to the TWL audience.
Flights are scheduled to run during key foot traffic periods over school holidays in the next 12 months. MoH see the OGGI Digital network as providing a perfect alignment with their target market and a cost effective mechanism to reach their consituents.
Key Demographic Data Released
OGGI Digital today released key TWL demographic data - essentially TWL delivers a high family orientation across all socio economic groups. Please call Natalie Ring on 09 377 8073 for more information.
Date: 10th June 2009
TWL Release Latest Transaction Data
TWL today released the latest transaction data proving once again the robustness of the audience delivered to advertisers via OGGI Digital. The transaction data released on a rolling quarterly basis has remained stable quarter on quarter. As a result OGGI Digital will not be amending it's published ratecard. Given the current economic conditions TWL is continuing to prove why it is New Zealand's number one retail destination. Please call Nick Vile (021 990 361) for more information.
Date: 9th June 2009
MoreFM Shout Out for Talent
MoreFM today launched a shout out for talent to appear in the upcoming Big Night in on TV3. THe Big NIght In is a rebirth of the Telethon format with KidsCan appointed as the recipient charity. MoreFM are using OGGI Digital to support their on-air push for New Zealands undiscovered talent. This is an opportunity to sing live in front of a LIVE television audience plus win a professionally recorded demo.
Visit www.morefm.co.nz for more information.